100% success-based partners

★★★★★ 5.0 on Google

Personally managed by the founders

The growth partner for crafts and construction — Europe-wide.

We acquire qualified project inquiries. Our partners convert them into orders with the support of our system — we keep an eye on every step. We are not paid for marketing activity, but for the result: real revenue.

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A short, honest conversation about whether our model is a good fit for your business.

The growth partner for craft trades and construction — Europe-wide.

100% success-based partners

★★★★★ 5.0 on Google

Personally managed by the founders

We win qualified project inquiries. Our partners convert them into contracts with the support of our system — we keep an eye on every step. We are not paid for marketing activity, but for the result: real revenue.

Check partnership

A brief, honest conversation about whether our model is a good fit for your business.

/Our model

Your revenue determines our fees.

We win qualified project inquiries, create transparency along the path to the contract, and optimize campaigns based on real results.

The difference: We are not paid to run campaigns. We are paid when they generate revenue. As a result, we share the same goal in this partnership: your growth.

We win qualified project inquiries, create transparency along the path to the contract, and optimize campaigns based on real results.

The difference: We are not paid to run campaigns. We are paid when they generate revenue. As a result, we share the same goal in this partnership: your growth.

That is exactly why we call ourselves a growth partner — not an agency.

Partner selection instead of mass business

Our model only works with a genuine closeness to the business: We must understand the offering, region, capacities, lead quality, and closing process. That is why we cannot take on an unlimited number of partners at the same time. We specifically select businesses where mutual growth is realistic and economically viable.

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Partner selection instead of mass business

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Partner selection instead of mass business

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/ Proven results

Results that can be verified

Numbers from our previous partner work — not a forecast, but what actually happened.

€10m+

Revenue generated for partners

€10m+

Revenue generated for partners

€100k+

Advertising budget managed

€100k+

Advertising budget managed

5,000+

Qualified leads generated

5,000+

Qualified leads generated

100+

Partner companies supported

100+

Partner companies supported

Working with Paul and Emil makes my daily work routine extremely easy.

Nils Ehrling

Roofing Ehrling

Working with Paul and Emil makes my daily work routine extremely easy.

Nils Ehrling

Roofing Ehrling

"Right from the very first days, we received our first qualified customer inquiries."

Finn Bruhn

NHB Group

"Right from the very first days, we received our first qualified customer inquiries."

Finn Bruhn

NHB Group

“Exactly the jobs I wanted! Paul and Emil delivered super results right from the start.”

Jakob Kaspar

AION Development

“Exactly the jobs I wanted! Paul and Emil delivered super results right from the start.”

Jakob Kaspar

AION Development

Check partnership

A brief, honest conversation about whether our model is a good fit for your business.

/This is how we work together

What happens when Content Werkstatt is your growth partner

Anonymized results from one of our partner companies

Anfragen-Pipeline

Neue ProjektanfrageBei uns

Complete apartment renovation · Munich

OwnerBudget availableImplementation in 3 months

Kontakt, Beratung & AngebotGemeinsam

Automatisierte SMS von uns, Anruf durch den Partnerbetrieb oder unser Vertriebsteam. Beratung und Angebot übernimmt der Partnerbetrieb.

AuftragPartnerbetrieb

Gewonnen

Umsatz generiertExample partner business

0 €

Anonymized results from one of our partner businesses

Start

Review partnership, develop overall strategy, and publish first campaign.

01 .

Start

Review partnership, develop overall strategy, and publish first campaign.

Week 1

Already collected some inquiries — some better, some less suitable. The campaign and processes are being optimized directly based on this.

02 .

Week 1

Already collected some inquiries — some better, some less suitable. The campaign and processes are being optimized directly based on this.

After 2.5 months

Collected over 50 customer inquiries (advertising budget approx. €20/day) and generated around €500,000 in revenue.

03 .

After 2.5 months

Collected over 50 customer inquiries (advertising budget approx. €20/day) and generated around €500,000 in revenue.

Long-term

Ongoing high-quality inquiries to the business and continuously generated revenue. The quality of the inquiries keeps on rising.

01 .

Long-term

Ongoing high-quality inquiries to the business and continuously generated revenue. The quality of the inquiries keeps on rising.

Check partnership

A brief, honest conversation about whether our model is a good fit for your business.

/How we work

One goal, three building blocks

01 .

Visibility & Customer Inquiries

We make your business visible to the right customers and ensure targeted customer inquiries — directly from the end consumer to your business. No off-the-shelf standard campaign, but a strategy tailored to your region and your range of services. Whether it's bathroom renovation, roofing work, or tiling services: We know your target group and address exactly the customers that fit your business.

01 .

Visibility & Customer Inquiries

01 .

Visibility & Customer Inquiries

02 .

Inquiries turn into orders

Every inquiry lands centrally in our system and is never lost. But we don't stop there: with our industry experience, we advise you on how to get the largest possible contract out of every inquiry. Together, we make your sales process more elegant, time-efficient, and successful.

02 .

Inquiries turn into orders

03 .

Profit sharing

We only earn when you generate additional revenue: a fixed commission on every order we secure, with no traditional agency retainer. If your capacity needs grow due to more orders, we can also assist with recruitment upon request.

03 .

Profit sharing

03 .

Profit sharing

Check partnership

A brief, honest conversation about whether our model is a good fit for your business.

/growth-calculator

How much turnover is in your free capacity?

Many businesses think in terms of leads. We calculate in terms of additional revenue. Enter your deal value, free capacity, and closing rate — and see what growth is realistically possible when qualified project inquiries turn into new contracts.

Gewerk / Leistung

Zusätzliche qualifizierte Anfragen30

Wie viele zusätzliche Anfragen können Sie bearbeiten?

Freie Kapazität pro Monat10

Wie viele zusätzliche Projekte könnten Sie realistisch stemmen?

Ø Auftragswert25.000 €

Was ist ein typischer Projektwert bei Ihnen?

Abschlussquote25 %

Wie viele qualifizierte Anfragen werden ungefähr zu Aufträgen?

Enterprise: Wir übernehmen die Anfragen-BearbeitungDann zählt für Ihren Umsatz nur noch Ihre Auftragskapazität — wie viele Anfragen Sie noch selbst stemmen könnten, spielt keine Rolle mehr. Ihre Abschlussquote bleibt weiterhin relevant.

Ihr zusätzlicher Umsatz pro Monat

187.500 €

2.250.000 € zusätzliches Jahrespotenzial

qualifizierte Projektanfragen

↓

potenzielle Aufträge

↓

realistisch stemmbare Aufträgegedeckelt durch Kapazität

↓

187.500 €

zusätzlicher Monatsumsatz

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During the initial consultation, we will calibrate the assumptions with your actual figures.

/Does this fit your business?

We are not looking for customers. We are looking for growth partners.

That is why we deliberately work with only a limited number of businesses at the same time — so that we can truly focus on you. If your business is a good fit for us from the very start, you will benefit from noticeably better results than with a forced compromise.

This fits if:

.

They are ready for a long-term partnership

You can process inquiries internally quickly

You are an established trade, construction, or renovation business

They achieve high order values and explicitly want to grow

You have multiple teams or larger capacities

This fits if:

.

They are ready for a long-term partnership

You can process inquiries internally quickly

You are an established trade, construction, or renovation business

They achieve high order values and explicitly want to grow

You have multiple teams or larger capacities

This fits if:

.

They are ready for a long-term partnership

You can process inquiries internally quickly

You are an established trade, construction, or renovation business

They achieve high order values and explicitly want to grow

You have multiple teams or larger capacities

This does not apply if:

.

Just looking for a website?

You are not interested in predictable, measurable growth

Your business does not yet reach an annual turnover of seven figures

You cannot process incoming requests in a timely manner

You currently do not have any free capacity for more orders

This does not apply if:

.

Just looking for a website?

You are not interested in predictable, measurable growth

Your business does not yet reach an annual turnover of seven figures

You cannot process incoming requests in a timely manner

You currently do not have any free capacity for more orders

This does not apply if:

.

Just looking for a website?

You are not interested in predictable, measurable growth

Your business does not yet reach an annual turnover of seven figures

You cannot process incoming requests in a timely manner

You currently do not have any free capacity for more orders

In short: We are looking for businesses like yours — already successful today and ready to grow further in a targeted way with a real partner.

As a rule, we only support one growth partner per trade and region — so that you do not have any direct competitive conflicts.

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In short: We are looking for businesses like yours — already successful today and ready to grow further in a targeted way with a real partner.

As a rule, we only support one growth partner per trade and region — so that you do not have any direct competitive conflicts.

Check partnership

In short: We are looking for businesses like yours — already successful today and ready to grow further in a targeted way with a real partner.

As a rule, we only support one growth partner per trade and region — so that you do not have any direct competitive conflicts.

Check partnership

/How the collaboration works financially

Partnership at eye level

The growth partnership is purely success-based. For enterprise partners with their own sales resources, an individual model applies — we will discuss the appropriate framework during the initial consultation.

Growth partnership

For established businesses that want to grow in a predictable way and without the usual agency risk.

Performance-based

plus a one-time setup fee

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-No ongoing, rigid monthly retainers for mere "activity"

- Fixed revenue share exclusively on successfully won orders

-Full access to our optimized inquiry system and infrastructure

- Ongoing strategic support to optimize your closing rate

Growth partnership

For established businesses that want to grow in a predictable way and without the usual agency risk.

Performance-based

plus a one-time setup fee

Check partnership

-No ongoing, rigid monthly retainers for mere "activity"

- Fixed revenue share exclusively on successfully won orders

-Full access to our optimized inquiry system and infrastructure

- Ongoing strategic support to optimize your closing rate

Enterprise Partnership

The turnkey growth and sales structure for high-potential businesses.

On Request / Individual

- Individual offer after initial consultation

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-Everything from the growth partnership included

-Done-for-you sales: Our team of trained sales professionals takes over the seamless initial qualification and scheduling of leads over the phone — directly in your name

- Complete relief for your internal administration: You only receive fully scheduled and ready-to-go project meetings directly in your calendar

- Monthly fixed flat rate to secure exclusive sales resources plus revenue sharing

Auxiliary lever

If your growth creates a need for additional capacity, we can also support you with recruitment upon request — using the same campaign and application system, for a fixed monthly fee per recruited employee instead of a revenue share.

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Auxiliary lever

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Auxiliary lever

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/Your direct contacts

No anonymous agency. Two people with clear responsibility.

Emil Hellweg & Paul Hochstätter

Paul Hochstätter and Emil Hellweg

Founded by Emil Hellweg and Paul Hochstätter — with a clear vision: growing together. Instead of selling campaigns and waiting to see if anything comes of them, we wanted to build a model where our success is directly linked to the success of our partner businesses. So we created something that didn't yet exist in this form: a system that combines visibility, lead management, and sales success into a single, performance-based model. Today, we work with partner businesses in several European countries, ranging from owner-operated renovation companies to multi-location market leaders. We develop a unique strategy for every partner, rather than selling an off-the-shelf solution.

Would you like to get to know us better?

Click the button to schedule a direct conversation with Emil or Paul.

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Would you like to get to know us better?

Click the button to schedule a direct conversation with Emil or Paul.

Check partnership

Would you like to get to know us better?

Click the button to schedule a direct conversation with Emil or Paul.

Check partnership

/FAQs

Frequently Asked Questions

Your questions answered directly and transparently.

/

Can you also help us with recruiting employees?

Yes. The same system that brings you customer inquiries also works for job applications — you get a job advertisement campaign and applicant management via our app, and you pay a fixed monthly fee per successfully hired employee instead of a revenue share. This means you only pay us once you have already permanently hired the suitable professionals.

/

Can you also help us with recruiting employees?

/

Which businesses does this work for?

/

Which businesses does this work for?

/

How much time do we need to invest ourselves?

/

How much time do we need to invest ourselves?

/

How quickly will we see initial results?

/

How quickly will we see initial results?

/

How does payment work if you operate on a success-based model?

/

How does payment work if you operate on a success-based model?

/

Do you also work with our direct competitors?

/

Do you also work with our direct competitors?

/

Are you in direct contact with our end customers?

/

Are you in direct contact with our end customers?

/

How many employees do I need for a partnership?

/

How many employees do I need for a partnership?

/

Is the consultation only included at the start, or afterwards as well?

/

Is the consultation only included at the start, or afterwards as well?

/Next Step

/

Ready for growth?

Check without obligation whether a partnership is a good fit for your business. Together, we will analyze your growth potential and show you concretely what that means for your revenue. Free of charge — no sales pitch, just an honest assessment.

Check partnership

/

Ready for growth?

Check partnership